Augmented reality (AR) and AI are revolutionizing the beauty and fashion industry by offering hyperpersonalized experiences, from virtual try-ons to AI-driven styling recommendations. These innovations solve a long-standing problem: bridging the gap between digital shopping and in-store experiences. They help consumers make confident purchasing decisions without physically trying on products.
Achieving this level of realism has come with challenges, such as ensuring true-to-life color representation, adapting to diverse skin tones, and delivering seamless real-time performance. It has required advancements in GPU-accelerated and AI-powered computer vision, deep learning, and AR rendering.
Using NVIDIA technology, Perfect Corp., a leading SaaS provider of AI and AR beauty and fashion tech solutions, has made this possible. The Taiwanese-founded, NYSE-listed company has earned 40+ industry awards and boasts over 1 billion app downloads globally, empowering consumers to virtually try-on products with ease. Their innovative AI and AR services are trusted by 650+ global brand partners, offering seamless integration across websites, apps, social media and e-commerce platforms to enhance the shopping experience.
According to Alice Chang, CEO and founder of Perfect Corp., “We pioneer sustainable, high-touch, AI and AR-powered omnichannel beauty and fashion tech solutions that empower brands to enrich their relationships with customers.”
This post explains how Perfect Corp. uses NVIDIA TensorRT and NVIDIA Video Codec SDK (NVENC) to enhance realism, accuracy, and performance in its applications.
Optimizing skin analysis with NVIDIA TensorRT
Perfect Corp. offers a series of generative AI-powered beauty tech applications, including AI Skincare specializing in real-time skin analysis and an AI Skin Type Test. High-resolution images are analyzed using deep learning AI models trained with datasets of over 70K medical-grade images. These models are accelerated with NVIDIA TensorRT at runtime to enable quick detection of skin conditions such as spots, dark circles, radiance, eyebags, pores, texture, and more. This leads to faster and more accurate skincare product and routine recommendations.
Fast and accurate video processing with NVIDIA NVENC
The Perfect Corp. YouCam Online Editor is a photo and video editing application that offers a set of generative AI features for social media influencers, beauty enthusiasts, and those who want quick, professional-looking photo edits. AI Hairstyle Generation and AI Video Face Swap are two of the most-used tools that use generative diffusion models optimized by TensorRT, to allow near real-time creation of personalized hairstyles and face swaps based on user input. As a developer, you can also use APIs to integrate these features into your own applications.
In online video editing applications, fast and accurate video processing is essential for ensuring a smooth and efficient workflow. Users expect real-time previews, seamless transitions, and instant effects without lag. Any delay in processing can disrupt creativity and productivity, making responsiveness a key factor in user experience.
NVENC plays a crucial role by offloading video encoding tasks to a dedicated hardware encoder on GPUs, significantly accelerating the encoding process. Leveraging NVENC, Perfect Corp. AI Video Face Swap can deliver blazingly fast feature response, enabling instant playback, high-quality exports, and real-time collaboration—all crucial for modern content creators working in fast-paced environments.
Summary
AI and AR are transforming beauty and fashion by offering hyperpersonalized digital experiences, from virtual try-ons to AI-driven styling. Perfect Corp., a global leader in AI and AR beauty tech, leverages NVIDIA solutions to enhance realism, accuracy, and performance in its applications.
Using AI models optimized with NVIDIA TensorRT, Perfect Corp. enables real-time skincare analysis and AI-generated hairstyles with high precision. Additionally, NVENC accelerates video encoding for seamless AI Video Face Swap, ensuring low-latency, high-quality streaming for immersive AR interactions. These innovations redefine beauty retail, making digital shopping more engaging, efficient, and accessible to consumers worldwide.
To learn more, join NVIDIA founder and CEO Jensen Huang for the COMPUTEX 2025 keynote and attend GTC Taipei sessions at COMPUTEX 2025 through May 23.
