Baidu’s new DuSee platform allows people to make use of augmented reality within the Chinese internet giant’s apps, such as Mobile Baidu search, and takes advertising to the next level.
In a demo of the technology, when a user of the Mobile Baidu app points their smartphone at a map of Shanghai, a virtual 3D representation of Shanghai appears on the smartphone screen — which demonstrates how AR can “unlock” a map, and present new kinds of information in applications such as advertising, entertainment, and tourism.
“DuSee is a natural extension of Baidu’s AI expertise. The platform uses sophisticated computer vision and deep learning to understand and then augment a scene,” said Dr. Andrew Ng, chief scientist of Baidu. “The path to better AR is through better AI.”
For the image recognition and classification work, the team trained its customized convolutional network with NVIDIA Quadro GPUs and CUDA on a database of 10 billion images.
The company has already developed interactive DuSee solutions for the new Mercedes-Benz E-Class Long Wheelbase search engine marketing campaign and Ultra DOUX, a new individual natural hair care brand of L’Oreal China.
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AI-Generated Summary
- Baidu launched the DuSee platform to bring augmented reality capabilities into its apps such as Mobile Baidu search and advertising.
- The platform uses sophisticated computer vision and deep learning to understand and augment scenes, with a customized convolutional network trained on 10 billion images using NVIDIA Quadro GPUs and CUDA.
- DuSee has already been deployed for interactive campaigns with Mercedes-Benz E-Class Long Wheelbase and L'Oreal China's Ultra DOUX brand.
Next Step
- Read the VentureBeat article for additional details on the DuSee platform.
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