Guendalina Cobianchi is the senior vice president of Strategic Analytics & Business Insights at V-Nova. She joined the founding team in 2013 and has since contributed to the development and standardization of video compression technologies like MPEG-5 Part 2 LCEVC and SMPTE VC-6. Guendalina now leads V-Nova's efforts in video quality optimization and analytics. She holds an engineering degree from Politecnico di Milano and an MBA from INSEAD.