As VP of Development at NVIDIA, Frank DeLise focuses on the convergence of real-time technology in film, games and simulation. His combination of industry experience and passion for software development is focused on shaping interactive content creation toward the future. Frank is a veteran computer graphics professional with over 20 years of experience as an artist, designer and executive of multimedia entertainment. In the early ‘90s, Frank joined Autodesk to lead the design on 3ds Max, where he interacted with developers to improve the process of making games. His passion for video games led him to start a small indie game development company called Trauma Studios, which was later acquired by DICE, the game developers behind the Battlefield series. At DICE, Frank was responsible for gameplay design and R&D for Battlefield 2, which sold millions of units. In 2005, Frank formed a new studio in NYC that focused on action games for publisher THQ.