A specialist in graphics programming and optimisation, Chris holds a 1st class honors in visualisation alongside 12 years experience at the forefront of the commercial sector. As technical director at ZeroLight, he leads the team of engineers responsible for integrating new technologies whilst optimising performance to advance visual fidelity throughout ZeroLight’s product stable. As a result, he has overseen the translation of skills developed in the gaming industry to the commercial sector, defining new consumer-centric retail experiences deployed by automotive brands worldwide.