Richard is a senior business development director for NVIDIA. He has over 25 years of experience in Information Technology across a variety of different verticals, with a current focus on media use-cases across cloud, on-premise and edge landscapes. He has worked with the media production industry for over 10 years and is an expert in digital transition to IP-based networking. He works to reduce customer costs and improve business agility, with the goal of driving and accelerating the adoption of software-defined media ecosystems. He is passionate about Generative AI and its potential to improve content creation, inclusivity and audience engagement.