Iris Cui

Iris Cui is the partnership lead for automotive AI cockpit at NVIDIA. With 10+ years of professional experience in the automotive industry, her work focuses on accelerating adoption of NVIDIA’S advanced automotive technologies through ecosystem partnerships and innovative platform strategies. She currently leads collaboration with MediaTek on next-generation AI cockpit SoCs - Dimensity AX C- series. She also drives the global adoption of the NVIDIA DRIVE AGX platform in both autonomous driving and in-vehicle AI domains. Iris holds an M.B.A. from the University of Southern California.
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Posts by Iris Cui

Agentic AI / Generative AI

How to Build In-Vehicle AI Agents with NVIDIA: From Cloud to Car 

The automotive cockpit is undergoing a fundamental shift from rule-based interfaces to agentic, multimodal AI systems capable of reasoning, planning, and... 13 MIN READ