NVIDIA Holoscan for Media

NVIDIA Holoscan for Media is a neutral, flexible, hybrid, IP-based platform architecture for the development and deployment of media applications. It’s built on industry standards and APIs, integrates with open-source and ubiquitous technologies, and allows for fine-grain allocation of resources independent of use case.

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Key Benefits of Holoscan for Media

The Holoscan for Media platform architecture runs on-prem, in the cloud, and at the edge for developing and deploying media applications.

No Proprietary Technologies

The solution integrates open-source and ubiquitous technologies. Open-source codebases and automation let developers deploy, install, and upgrade their applications with zero lock-ins.

Container-Based Approach

Applications are delivered using separate containers running on top of a neutral compute platform and can be dynamically interconnected to build any desired pipeline or workflow.

IP-Based Infrastructure

The platform is built on broadcast industry standards and APIs including SMPTE ST 2110, RIST, SRT, and NDI. It also includes key services such as PTP timing and NMOS controller and registry.

IT Optimizations

Users can use the latest IT and provisioning technologies for development, orchestration, and delivery. Developers can capitalize on common APIs, controls, and a unified infrastructure layer to optimize R&D spend. Moving to IT-oriented infrastructure also means that customers now benefit from annualized price reductions that the IT market brings

Enables Generative AI

The platform opens the door to NVIDIA's application frameworks and SDKs for development without additional infrastructure investments. It allows developers to incorporate the latest real-time Generative AI capabilities into software applications for deployment to media markets.

Repurposable

This is a single platform that can be used for many applications. Broadcasters can launch and close applications on demand and repurpose the infrastructure for multiple use cases.

Environmentally Sustainable

Using the latest IT and provisioning technologies means that overall less equipment is required. These reductions are driven through resource sharing and repurposability. This means lower power and cooling costs, as well as reduced impact of shipping to and from events. All of this drives CO2 reductions.

Develop Once, Deploy Everywhere

The platform is cloud-native and independent of location. It isn’t physically tied to a specific computing device, specific FPGA, or specific solution. The same architecture can be run in the cloud, hybrid or on premise, so an application can be developed once and deployed everywhere.